Kerala’s tourism sector targets Scandinavian region
Following the successful road shows in Australia last month to kick off this new drive to tap the emerging markets, the department conducted a series of road shows in Norway, Denmark, Sweden and Finland this week with the support of the travel industry from Kerala.
“The response from the trade fraternity in these countries was tremendous and these shows looked promising as the right catalysts for the growth of Kerala tourism in the days to come,’’ said Tourism Secretary T K Manoj Kumar, who is leading the delegation along with Tourism Planning Officer U V Jose.
The shows were attended by a large number of stakeholders in all the places, paving way for new business ties with the Kerala-based entrepreneurs who took part in the shows. The industry there showed keen interest in tapping the latest offers from Kerala and pushing more tourists, he added.
The road shows, a virtual tapestry of Kerala through presentations, documentaries, trade interactions and visual display, were held at Oslo (Norway) on November 14, at Copenhagen (Denmark) on November 15, Helsinki (Finland) on November 16 and at Stockholm (Sweden) on November 17.
Indian Ambassador to Denmark, Ashok Kumar Attri, was the chief guest at the show at Copenhagen while Indian Ambassador to Finland, Aladiyan Manickam, was the chief guest at Helsinki. Head of Chancery Oscar Kerketta attended the show and delivered the keynote address at Stockholm. ‘Go Kerala’ contests were also held in each place in partnership with Jet Airways. A fully-paid Kerala holiday (including flight & hospitality) was offered to two winners at each place.